Marketing Missouri

In FY 2025, we expanded our outreach through innovative marketing strategies, including influencer campaigns, targeted digital advertising, and leveraging both earned and paid media channels. These efforts were complemented by a revamped website, ensuring dynamic communication of Missouri's business advantages to a global audience.

Stronger Digital Presence, Smarter Business Attraction

We enhanced Missouri Partnership’s digital presence with a redesigned homepage and a renewed focus on search engine optimization (SEO). The updated homepage prioritizes user experience, making it easier for site visitors to find information about Missouri’s business advantages, targeted industries, and available sites. Simultaneously, strategic SEO efforts improved the site’s visibility in search results, helping to connect more business leaders and site location consultants with the state’s competitive strengths. These digital upgrades ensure that when companies begin their location search online, Missouri is part of the conversation from the start.

INFLUENCER MARKETING

In FY 2025, we launched an influencer campaign to amplify Missouri’s strengths in agriculture and food production. We partnered with well-known voices in the ag community — Kylie Epperson, The Farm Babe, and Mary Pat Sass — who shared authentic content about Missouri’s business advantages with their engaged audiences. Their posts helped spark meaningful conversations and broaden awareness of the state’s opportunities among business leaders and industry influencers.

244.8K

Reach

7.7M

Impressions

9.2k

Engagements

Earned Media

Through strategic media placements, Missouri Partnership delivers key messaging to business executives across the globe, keeping Missouri in the spotlight as a top destination for business growth.

"With the support of Missouri agriculture, [Missouri Partnership is] concentrating on attracting businesses that utilize Missouri’s abundant commodities. As a state that ranks in the top ten in producing ten different commodities, the opportunities a

"Housing costs and the cost of living in general are substantially lower here. We were able to upsize our home when we moved to Missouri..... We’re definitely happier with the schooling here. We like our kids’ class sizes and that they aren’t in modu

"Our state has a lot of momentum. We have seen record-breaking investments from global companies, which brings more awareness to Missouri as the ultimate destination for growing businesses. We will continue fostering growth in traditional industries